For the Affiliates Upfront, NBCUniversal commissioned us with two videos to easily communicate a couple of somewhat complex topics. For the first, we created the story of Adriana and her "rise to fame" to communicate that the NBCUniversal channels were ready with the best technology for this new digital age. The second video is divided into two parts. The first humorously describes NBCUniversal's audience archetypes. The second part shows us a story where everyone is a suspect, except for the brands they interact with.
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