Tres Sargentos, the award-winning and well-known creative house based in Miami, Florida, announces a forceful display of its strategic, creative and business strengths, with a view to increasing its already robust and global service offer not only to its current client portfolio which, until yesterday, was mainly concentrated on linear and streaming platforms, but which will now also cover the traditional advertising market and digital media with its hallmark of success: “Victorious Engaging Content”.
“The advertising, content and media buying ecosystem is undergoing constant transformation. networks of “SocialVoice” talking face to face with video, the emergence of the NFT rapidly changing the game in art and in the areas of entertainment, artificial intelligence becoming increasingly essential and present in everything we create and offer. These are the ideal times to move forward and the clever thing is to concentrate the best talents, expand the strengths to strengthen the business and support the market more strongly to keep up with what the world is experiencing”, said Francisco Oduber, the successful creative who, in addition to founder of the company. is its General Creative Director and who is one of the most recognized names in the business of creativity and television. “At Tres Sargentos we have the talent and expertise to offer the best work for TV channels. But without abandoning what we have achieved, we must now innovate more and move forward, strongly promoting these new strengths that we have as of March 2021.”
José Luis Cisneros, experienced and award-winning advertising creative with a career in agencies such as Leo Burnett, Ogilvy, JWT; and with successful experience in accounts such as Coca-Cola, Kellogg's, Ford Motors Company, Diageo and American Express, among many others; and who has been the Associate Creative Director of Tres Sargentos for 7 years, expressed: “We are in the new times and in the organic expansion of Tres Sargentos. But keeping that special and friendly treatment that identifies us, without leaving aside the donuts that our customers like so much.”
For this reason, the company's artillery is further strengthened by joining forces with Carmelo Di Fazio, a highly respected and well-known professional in the business for his long experience and very successful career in advertising agencies, TV channels, media, marketing, strategy and advertising sales, who is also a rapidly growing writer and biographer with 5 books published in Spain, Colombia and Venezuela (a country where two of his works were best sellers), as well as being an influencer on social networks. The strategic alliance achieved with this renowned media and business expert will undoubtedly make it easier for Tres Sargentos to carry out new and greater victories in both traditional and digital media.
Francisco Oduber closed by expressing his joy at the important addition of Carmelo Di Fazio to the Tres Sargentos battalion and hinted that more important names in the market are about to join the company he commands in the near future.
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